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Top 10 AI Video Generators

The AI tools businesses use to make videos with avatars, generate footage from text and edit faster, ranked by how many users each one says it has.

Runway60 million+ creatives 2

HeyGen40 million+ people 3

Descript6 million+ creators and teams

Quick answer

Runway is the largest AI video generator, used by 60 million+ creatives, with its Gen-4.5 model for generated footage. HeyGen is second with 40 million+ people and is the leading AI avatar tool, and Descript is third with 6 million+ creators and teams for AI editing of recorded video. For corporate training, Synthesia (2 million+ users, 90% of the Fortune 100) is the standard choice.

How it's ranked: Users, creators or teams each vendor says it serves, as published on its own website (read November 2026). Colossyan, InVideo, Google Veo, Kling and Luma publish no count, so they are ranked last with a value of 0. Counts are each company's own claims and are measured differently, so treat them as a guide to scale, not an audit.

Runway

Runway · AI video generation and editing (Gen-4.5, Aleph, Act-Two)

60 million+ creatives

The biggest name in generative video.

Runway says it is used by 60m+ creatives around the world, the largest user base on this list. Its flagship Gen-4.5 model is pitched as the world's best video model, with strong motion quality, prompt adherence and visual fidelity, and the platform also lists models such as Aleph 2.0, Act-Two and GWM-1. Plans start free with a one-time grant of 125 credits; Standard costs $15 a month ($12 billed annually) for 625 credits a month and access to all AI video and image models, including Kling 4.0 and Nano Banana Pro alongside Runway's own. Pro is $35 a month for 2,250 credits. Runway has offices in New York, San Francisco, Seattle, London, Paris, Tel Aviv and Tokyo. It fits brands, agencies and studios that want cinematic clips rather than a presenter reading a script.

Best forCreative and marketing teams that want top-quality generated footage

Skip it ifYou need a talking-head presenter for training videos

Source: runway.com/

HeyGen

HeyGen · AI avatar videos, voice cloning and video translation

40 million+ people

The most popular AI avatar tool.

HeyGen says it is used by over 40 million people and 85% of the Fortune 100, for training, sales enablement, onboarding and localization. Its counter shows 181,031,686 videos generated and 26,685,426 videos translated. Its pitch is AI videos starring you, made in minutes: you appear as an AI avatar, with voice cloning and lip-sync in 175+ languages and dialects. The free plan gives 3 watermarked videos a month, up to 1 minute each, one custom video avatar and 500+ ready-made presenters. Paid plans run from Creator at $29 a month to Business at $149, with 700+ stock video avatars on Creator and Pro. It was founded by Joshua Xu, a former engineer at Snap. It fits anyone who needs lots of personal, presenter-led video without a camera crew.

Best forSales, marketing and training teams that want avatar videos fast

Skip it ifYou want cinematic scenes generated from a prompt

Source: www.heygen.com/about

Descript

Descript · AI video editor with text-based editing and avatars

6 million+ creators and teams

The best AI editor for recorded video.

Descript says more than 6 million creators and teams use it, and enterprise teams at Amazon, Canva and Salesforce are among them. Its big idea is editing video by editing text: add footage, it transcribes it in seconds, and editing becomes as easy as typing. Underlord, its AI co-editor, can do the editing for you, and tools like Studio Sound, Remove Filler Words, Eye Contact, Green Screen, AI voices and AI avatars clean up recordings. Create Clips helps turn one video into many formats, and translation covers dozens of languages. There is a free plan with no credit card, and paid plans (Hobbyist, Creator and Business) start at $16 per person a month. It is SOC 2 Type II certified and GDPR compliant, with SAML SSO, which suits business teams.

Best forTeams editing podcasts, interviews, webinars and social clips

Skip it ifYou need to generate footage from scratch

Source: www.descript.com/pricing

Synthesia

Synthesia · AI avatar video platform for business

2 million+ users

The enterprise standard for avatar training videos.

Synthesia says it has over 2,000,000 users and is trusted by over 90% of Fortune 100 companies. It calls itself an AI video and avatar platform for business: write a prompt or upload files, and it returns a finished video with AI avatars, voiceovers and motion graphics. Videos can be translated into 140+ languages, and Synthesia says it can save up to 90% of the time and cost of video production. The free Basic plan gives 500 credits a month, enough for up to 10 minutes of video, with 9 AI avatars. Starter is $19 a month ($14 billed yearly) with 125+ avatars, Pro is $89 a month ($59 yearly) with 180+, and Enterprise adds 240+ stock avatars, SAML/SSO and SCORM export. It fits HR, L&D and compliance teams that need polished presenter videos at scale.

Best forCorporate training, onboarding and internal communications

Skip it ifYou want generated cinematic footage for ads

Source: www.synthesia.io/

Pictory

Pictory · AI video agent for text, script, URL and slide-to-video

20,000+ teams and institutions

The easiest way to turn text into video.

Pictory says it is trusted by over 20,000 teams and institutions worldwide. Its AI video agent builds a video from a description or from text, a script, a URL, PowerPoint, images, audio or a screen recording: it plans the script and scenes, and you review and refine. AI voices come from ElevenLabs, in multiple languages, and videos can be made in 16:9, 9:16 or 1:1. The free trial includes 300 credits with no credit card. On the pricing page, Starter is $29 a month or $25 billed annually, for up to 30 minutes of video a month and unlimited access to 5 million+ royalty-free videos from Getty Images and Storyblocks. Teams is $199 a month for 3+ users, and Enterprise adds SSO and SCORM export. It is SOC 2 and GDPR compliant. It fits content marketers who want quick videos from material they already have.

Best forMarketers turning blogs, scripts and slides into stock-footage videos

Skip it ifYou need a lifelike presenter as the main feature

Source: pictory.ai/

Colossyan

Colossyan · AI avatar videos for workplace training

No count published (says Fortune 500 companies use it)

Purpose-built for training videos.

Colossyan does not publish a customer count, so it ranks below the vendors that do, but it says it is trusted by Fortune 500 companies, and its about page names J&J, Cisco and Paramount. Its Paramount case study cites 20k employees reached on demand. Colossyan is built for training: drop in a PDF, a deck, a URL or a video and it turns it into presenter-led training videos and courses, which can be translated into 120+ languages. You can choose from 300+ stock AI avatars, and the self-serve setup promises you are up and running in under 10 minutes. There is a 14-day free trial, and the Professional plan is $59 a month. Founded in 2020 by Dominik Mate Kovacs, it fits L&D and HR teams that want presenter-led training rather than one-off marketing clips.

Best forLearning and development teams building training courses

Skip it ifYou make marketing or social videos

Source: www.colossyan.com/

InVideo

invideo · Agentic AI video editor with generative models

No count published

An all-in-one AI editor for busy content teams.

InVideo does not publish a user or customer count on its site, so it ranks with the other tools that publish none. It calls itself the agentic video editor for serious creatives: its AI agents handle the editing busywork, and it also gives access to generative models such as Seedance 2 and Nano Banana Pro. Plans are priced per seat. Starter includes 400 credits per seat a month, up to 5 seats, 200 GB of storage and 100 premium stock footage items. Plus gives 2,000 credits per seat a month for up to 10 seats, and Max gives 5,000 credits for up to 20 seats and 2,000 GB of storage, with 4K output from Seedance 2.0 on Plus and Max. It fits marketing teams and creators who want one tool to generate and edit lots of videos.

Best forSmall teams producing lots of social and marketing video

Skip it ifYou need avatar-led corporate training

Source: invideo.io/

Google Veo

Google DeepMind · Text-to-video model with native audio (Veo 3.1)

No count published

Best for generated clips with sound.

Google does not publish a user count for Veo, so it ranks with the tools that publish none. Veo 3.1 is Google DeepMind's leading video generation model, and its standout feature is native audio: it generates sound effects, ambient noise and even dialogue along with the picture. Output comes in 1080p and 4K. Each Veo video is 8 seconds long, but clips can be extended into longer, more dynamic videos. You do not buy Veo on its own; it is built into Google's products, including the Gemini app, Google Flow (Google's AI filmmaking studio), Google Vids, Google AI Studio and the Gemini API, plus the Gemini Enterprise Agent Platform for businesses. It fits teams that want top-tier generated shots with sound and already use Gemini, or developers building video features into their own apps.

Best forTeams already working in Google tools who want high-end generated clips

Skip it ifYou need a full editor or presenter avatars

Source: deepmind.google/models/veo/

Kling

Kling AI · Text-to-video and image-to-video generation (Kling 4.0)

No count published

Strong motion and long-form production.

Kling does not publish a user count on its site, so it ranks with the tools that publish none. Its latest model is Kling 4.0, which it pitches on stable dynamic motion and an immersive audio-visual experience, and its image model, Kling Image 3.0, offers native 4K ultra-HD generation. Kling shows off serious production work: all 135 minutes of the visuals in the film ODYSSEUS: The Fall were generated with Kling AI, and a short film made with it drew over 100 million views across platforms. Beyond the creative studio it offers Canvas with node editing, Motion Control, an AI Avatar tool and an API platform, and its MCP and CLI tools can generate multiple versions at once to test styles and batch-produce videos. It fits teams that want strong motion quality and automation for high-volume video.

Best forBrands and studios that want realistic motion and long-form projects

Skip it ifYou want a presenter-led business video tool

Source: kling.ai/

Luma Dream Machine

Luma AI · Creative AI agent for video, images and audio

No count published

Best for on-brand creative at agency scale.

Luma does not publish a user or customer count, so it ranks with the tools that publish none, though it names agencies such as Serviceplan, Dentsu and Publicis Groupe. Dream Machine is now a creative agent: brainstorm ideas, then generate images, video, audio and text with models including Ray3.2, Veo 3.1, Kling 3.0 and Seedance 2.0. Master Reference Assets keep characters, products, logos and brand elements consistent across outputs, and it exports EXR files for professional workflows. The Plus plan is $25 a month ($300 billed yearly) with 10,000 credits, Pro has 40,000 credits and Ultra 150,000, and credits for failed generations are returned automatically. Team plans add shared workspaces, SSO and usage analytics. Founded in 2021 by Amit Jain and Alex Yu, it is based in Redwood City, California. It fits agencies making on-brand ads and product visuals.

Best forAgencies and brand teams producing ad and product visuals

Skip it ifYou need avatars or a transcript-based editor

Source: lumalabs.ai/dream-machine

Questions people ask

What is the best AI video generator?

Runway is the biggest, used by 60 million+ creatives, and its Gen-4.5 model is built for high-quality generated footage. For presenter-style videos, HeyGen is used by over 40 million people.

What is the best AI avatar video tool for business?

HeyGen (40 million+ people, 85% of the Fortune 100) and Synthesia (2 million+ users, 90% of Fortune 100 companies) lead. Colossyan, with 300+ stock avatars, is built specifically for training teams.

Which AI video tool is best for training videos?

Synthesia offers 140+ languages, SCORM export on Enterprise and 240+ stock avatars, and Colossyan turns PDFs, decks and URLs into presenter-led training in 120+ languages.

Is there a free AI video generator?

Several have free plans: Synthesia's Basic plan gives 500 credits a month (up to 10 minutes of video), HeyGen's free plan gives 3 watermarked videos a month, Runway gives 125 one-time credits, and Descript has a free plan with no credit card.

How were these tools ranked?

By the number of users, creators or teams each vendor publishes on its own website. These are the companies' own claims; vendors that publish no count are ranked last.

How we ranked

Users, creators or teams each vendor says it serves, as published on its own website (read November 2026). Colossyan, InVideo, Google Veo, Kling and Luma publish no count, so they are ranked last with a value of 0. Counts are each company's own claims and are measured differently, so treat them as a guide to scale, not an audit. Every number on this page comes from the source linked under each pick, and every photo shows the actual product. Brands can't pay to be on this list.

List source: runway.com/ · Updated 2026-11-13