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Top 10 Customer Feedback Tools

The NPS, CSAT, feature-request and voice-of-customer tools businesses use to hear from customers, ranked by how many customers each one says it serves.

Hotjar (now Contentsquare)1.3+ million websites and apps 2

Canny100K+ registered companies 3

Userback20,000+ product teams

Quick answer

Hotjar, now part of Contentsquare, has the widest reach, used on 1.3+ million websites and apps for on-page surveys tied to heatmaps and session replay. Canny is second with 100K+ registered companies and is the go-to for feature requests and public roadmaps, and Userback is third with 20,000+ product teams. For enterprise voice-of-customer programs, Medallia serves 2,000+ leading brands, including 9 of the Fortune 10.

How it's ranked: Customers, companies, brands or websites each vendor says it serves, as published on its own website (read November 2026). Counts are each company's own claims and are measured differently (Hotjar counts websites and apps, Canny counts registered companies), so treat them as a guide to scale, not an audit. AskNicely, Retently, Simplesat and Zonka Feedback each publish 1,000+ and are listed alphabetically. Qualaroo publishes no customer count and is ranked last. General survey builders already covered in our survey tools list are left out.

Hotjar (now Contentsquare)

Contentsquare · Website and app feedback surveys with heatmaps and session replay

1.3+ million websites and apps

The biggest reach, with feedback tied to behaviour.

Hotjar is now part of Contentsquare, and the merged product says it is trusted and used by 1.3+ million websites and apps, by far the biggest footprint on this list. Everything people knew from Hotjar is still there: heatmaps, session recordings and on-site surveys, now alongside funnels, error monitoring and AI summaries. The draw for feedback work is context. You can read what a visitor said in a survey and then watch the session or heatmap that explains why. The free plan covers up to 200k sessions per month, 100 survey responses per month and 5 user interviews, plus 10+ integrations such as Slack, Jira and Unbounce, and new users get a 15-day trial of the Growth plan with no credit card. It fits websites and apps that want quick in-page feedback rather than a formal NPS program.

Best forWebsite and product teams that want feedback next to what users actually did

Skip it ifYou need NPS programs across email, SMS and stores

Source: contentsquare.com/hotjar/

Canny

Canny · Customer feedback and feature request management with public roadmaps

100K+ registered companies

The go-to for feature requests and roadmaps.

Canny says 100K+ companies have registered, and it has captured 15M+ feedback items and sent 1M+ product updates. It calls itself an AI-powered customer feedback platform. Feedback comes in from a customer portal where people post and upvote ideas, and its Autopilot feature pulls requests out of calls, chats and tickets from sources such as Gong, Intercom, Slack and Zendesk, then merges duplicates. Each request can be tied to the revenue behind it through HubSpot or Salesforce, so product teams see which asks come from the biggest accounts. A public roadmap and changelog close the loop by telling customers what is planned, in progress and shipped. It connects to Jira for engineering, has an MCP server for AI assistants, and has a free starting plan with no credit card required.

Best forSoftware companies that want to collect, vote on and prioritize feature requests

Skip it ifYou run customer satisfaction surveys for stores or call centers

Source: canny.io/

Userback

Userback · User feedback widget, bug reports, session replay and NPS surveys

20,000+ product teams

Feedback, bugs and NPS in one place.

Userback says 20,000+ product teams use it to collect, understand and act on user feedback, and it is rated 4.7/5 from 250+ verified reviews. It calls itself the #1 user feedback software for product teams. An in-app widget lets users send feedback and bug reports, session replay shows the context behind a bug, and NPS and survey tools measure sentiment, with a public portal where users can post ideas and vote. Everything lands in one inbox and can be pushed to Jira, ClickUp, Slack or Intercom, and an MCP connection links it to AI tools. Data is encrypted with AES-256. One customer quoted on the site says weekly feedback review dropped from 2-3 hours to under 10 minutes. There is a free way to get started.

Best forProduct teams that want bug reports, feature ideas and NPS in one inbox

Skip it ifYou need enterprise customer experience programs across many locations

Source: userback.io/

Medallia

Medallia · Enterprise customer, employee and contact center experience platform

2,000+ leading brands

The enterprise voice-of-customer leader.

Medallia's company page headlines 2,000+ leading brands and says it is trusted by 9 of the Fortune 10. It calls itself the #1 AI-driven platform for experience transformation, and its homepage says it was named the only leader in The Forrester Wave for Customer Feedback Management and Analytics Solutions, Q3 2026. Its scale is huge: 1B+ signals processed per month across surveys, digital journeys, contact center conversations and employee listening, with 1,800+ employees behind it. Big organizations use it to tie feedback from stores, apps, websites and call centers into one program and route insights to the people who can act. A Forrester study the company cites found a 185% three-year return on investment. It is an enterprise purchase, sold through demos rather than a self-serve plan.

Best forLarge enterprises running voice-of-customer programs across every channel

Skip it ifYou are a small team that wants a quick, low-cost setup

Source: www.medallia.com/company/

Nicereply

Nicereply · CSAT, NPS and CES surveys for customer support teams

1,600+ companies

Best for rating support agents.

Nicereply says it has helped over 1,600 companies improve their customer support over 10 years in business. Over 250k agents have been rated through it, and more than 15M surveys have been filled in. It is built for support teams, offering CSAT, Net Promoter Score and Customer Effort Score surveys plus website pop-up surveys and feedback analytics. The surveys are one-click, so customers can rate an agent straight from an email signature or ticket reply, which keeps response rates high. One customer quoted on the site reports a 58% CSAT response rate. It plugs into help desks including Zendesk, Front, Freshdesk, Help Scout, Kustomer, LiveAgent and Aircall. There is a 14-day free trial with no credit card required and a 30-day money-back guarantee.

Best forSupport teams that want to rate agents and conversations inside their help desk

Skip it ifYou need product feedback or feature voting

Source: www.nicereply.com/

AskNicely

AskNicely · NPS and customer experience platform for multi-location service businesses

1,000+ service businesses

Best for frontline service teams.

AskNicely says it is trusted by over 1,000 service businesses and is backed by top investors, with a mission to grow people-powered businesses everywhere. It describes itself as an AI-powered customer experience platform built for multi-location businesses. It captures real-time customer sentiment through NPS and CSAT surveys, and its NiceAI tools analyze surveys and reviews to give action-oriented recommendations at every level, from head office down to individual frontline employees. Reputation management features make it easy to ask happy customers for reviews and approve customer-generated content, and its feedback is used to coach and motivate staff. A customer story on its site says Cinch increased its NPS from -13.7 to over 40. Its listed address is in Auckland, New Zealand, and it is sold through demos.

Best forService businesses with many locations and frontline staff

Skip it ifYou sell software and need feature request tracking

Source: www.asknicely.com/about

Retently

Retently · NPS, CSAT and CES surveys for ecommerce and retail brands

1,000+ leading brands

Best for ecommerce NPS.

Retently says 1,000+ leading brands trust it to drive growth. It positions itself as AI customer feedback for ecommerce and retail brands, collecting NPS, CSAT and CES across every touchpoint and using AI to turn thousands of responses into actions that protect revenue and loyalty. It has native integrations with Shopify, Gorgias and Klaviyo plus 20+ other tools, and automated workflows help close the loop by turning detractors into promoters. Its own research draws on 600 ecommerce brands and 25M+ survey invitations, and found in-app surveys get 10x the response rate of email. Customer stories on its site include Epic Gardening reaching an NPS of 88 and SpearmintLOVE reaching 79 with automated post-purchase surveys. There is a free trial to get started.

Best forOnline stores that want post-purchase NPS wired into Shopify and Klaviyo

Skip it ifYou need a heavy enterprise platform for many channels

Source: www.retently.com/

Simplesat

Simplesat · CSAT, NPS and CES surveys for high-volume support teams

1,000+ brands

Best for high-volume support desks.

Simplesat invites visitors to join 1,000+ brands and is built for high-volume support teams. It embeds one-click surveys in the helpdesk emails and chats your team already sends, then routes every score, comment and trend to the right place automatically. It is named a preferred partner by Zendesk, Gladly and Gorgias and also connects to Intercom, Salesforce, HubSpot, Jira Service Management, Slack and Microsoft Teams, with 100+ integrations in total plus webhooks and an API. It says it is trusted by teams processing 10,000+ responses per month, and it is SOC 2 Type II certified and GDPR and CCPA compliant, with permissions by brand, team and role. Its own guidance puts typical response rates at 10-20% for high-volume B2C teams. There is a 14-day free trial with no credit card required.

Best forBusy support teams on Zendesk, Gladly or Gorgias

Skip it ifYou want product feedback boards or roadmaps

Source: www.simplesat.io/

Zonka Feedback

Zonka Feedback · Omnichannel NPS, CSAT and CES surveys with AI analysis and reviews

1,000+ customers

The most channels for the money.

Zonka Feedback says it is trusted by 1,000+ industry leaders worldwide and has partnered with 1,000+ customers across industries. It runs NPS, CSAT and CES surveys across nearly every channel, including email, SMS, WhatsApp, website, in-app and offline, and its AI watches every response, ticket, call and review in real time to explain why scores changed. Workflows route issues to the right team and close the feedback loop, and a reputation module imports reviews across locations. It has 50+ native integrations, can trigger surveys from Salesforce, Zendesk, HubSpot and Shopify, and connects to 5,000+ apps without code. It is ISO 27001 certified, GDPR and HIPAA compliant, and offers US, EU, AU and IN data residency. A customer story says SmartBuyGlasses lifted its NPS by 30%.

Best forTeams that collect feedback on many channels, including in-store and WhatsApp

Skip it ifYou only need a simple support CSAT add-on

Source: www.zonkafeedback.com/

Qualaroo

ProProfs · In-app and website micro-surveys (Nudges) with AI sentiment analysis

No customer count published

Best for targeted on-site questions.

Qualaroo does not publish a customer count, so it is ranked last here, but it says it has captured 1 million+ insights and run 10 million+ successful survey Nudges. Now part of ProProfs, it specializes in contextual micro-surveys that pop up inside your website or app at the right moment, and it claims those responses are 10x more valuable than email surveys, with a 10-30% response rate. Targeting lets you ask specific users specific questions, including exit-intent surveys and prototype tests. Surveys can be built in 100+ global languages with 10+ question types and branching, and AI-powered sentiment analysis and word clouds sort the answers. It is GDPR compliant and offers a forever free plan for small teams with premium features included.

Best forMarketers and product teams that want short, targeted on-page questions

Skip it ifYou need a full NPS program across email, SMS and stores

Source: qualaroo.com/

Questions people ask

What is the best customer feedback tool?

It depends on the job. Hotjar (now Contentsquare) has the widest reach, on 1.3+ million websites and apps. Canny, with 100K+ registered companies, is best for feature requests, and Medallia, with 2,000+ leading brands, is the enterprise choice.

Which tools are best for NPS surveys?

Retently (ecommerce), AskNicely (multi-location service businesses), Zonka Feedback (many channels including SMS and WhatsApp) and Simplesat and Nicereply (support teams) all run NPS, CSAT and CES surveys.

What is the best feedback tool for a support team?

Nicereply, used by 1,600+ companies with 250k+ agents rated, and Simplesat, a preferred partner of Zendesk, Gladly and Gorgias, both embed one-click CSAT surveys in help desk replies.

Which tools are free to start?

Contentsquare (formerly Hotjar) has a free plan with 100 survey responses a month, Canny and Userback have free ways to get started, and Qualaroo offers a forever free plan for small teams. Nicereply and Simplesat have 14-day free trials.

How were these tools ranked?

By the number of customers, companies, brands or websites each vendor publishes on its own website. These are the companies' own claims; Qualaroo publishes no count and is ranked last.

How we ranked

Customers, companies, brands or websites each vendor says it serves, as published on its own website (read November 2026). Counts are each company's own claims and are measured differently (Hotjar counts websites and apps, Canny counts registered companies), so treat them as a guide to scale, not an audit. AskNicely, Retently, Simplesat and Zonka Feedback each publish 1,000+ and are listed alphabetically. Qualaroo publishes no customer count and is ranked last. General survey builders already covered in our survey tools list are left out. Every number on this page comes from the source linked under each pick, and every photo shows the actual product. Brands can't pay to be on this list.

List source: contentsquare.com/hotjar/ · Updated 2026-11-14