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Top 10 Online Form Builders

The tools businesses use to build lead forms, order forms and form-driven workflows, ranked by how many users or customers each one says it has.

Jotform40+ million users 2

WPForms5,000,000+ professionals 3

Wufoo3+ million users

Quick answer

Jotform is the largest online form builder, used by 40+ million users, with payments, conditional logic and automated workflows. WPForms is second with 5,000,000+ professionals and is the pick for WordPress sites, and Wufoo is third with 3+ million users. For a free option, Tally offers unlimited forms and submissions, and Fillout gives 1,000 free responses a month.

How it's ranked: Users, customers, teams or organizations each vendor says it has, as published on its own website (read November 2026). Counts are each company's own claims and are measured differently (users, teams, businesses), so treat them as a guide to scale, not an audit.

Jotform

Jotform · Online form builder with payments, reports and workflows

40+ million users

The biggest and most complete all-rounder.

Jotform says it is trusted by 40+ million users, by far the biggest count on this list. Its pitch is getting from busywork to less work: forms with conditional logic, built-in payment collection, automatic reports and automated workflows, so an order or approval form can route itself after it is submitted. It connects to 150+ integrations. The free Starter plan allows 5 active forms and 100 submissions a month. Paid plans billed yearly start with Bronze at $34 a month (25 forms, 1,000 submissions), then Silver at $39 (50 forms, 2,500 submissions) and Gold at $99 (100 forms, 10,000 submissions), with Enterprise on custom pricing. It fits small businesses, schools and nonprofits that want one tool for nearly every kind of form.

Best forAlmost anyone who needs lead, order or application forms without code

Skip it ifYou need more than 100 submissions a month but want to pay nothing

Source: www.jotform.com/

WPForms

WPForms · Drag-and-drop form builder plugin for WordPress

5,000,000+ professionals

The go-to builder for WordPress sites.

WPForms says 5,000,000+ professionals use it to build smarter forms, and its FAQ adds that over 6 million websites run it. It is a WordPress plugin, so forms live inside your own site rather than on a separate service. It offers 2,100+ form templates and a drag-and-drop builder, plus WPForms AI, conditional logic, entry management, payment forms, file uploads, surveys and polls and a quiz builder. WPForms Lite is 100% free, with no credit card, no trial period and no feature lockout on a timer. Paid plans start at $49.50 a year, and every plan includes a 14-day money-back guarantee. The page shows a 4.8 rating from 13,527 reviews. It is the natural pick for contact, lead and payment forms on a WordPress site.

Best forBusinesses whose website runs on WordPress

Skip it ifYour site is not on WordPress

Source: wpforms.com/

Wufoo

SurveyMonkey · Cloud form builder for registrations, orders and payments

3+ million users

A simple, proven hosted form builder.

Wufoo says it is trusted by 3+ million users and some of the world's most popular brands. It is a cloud-based form builder for registration forms, application forms, contact forms and payment forms, with template categories that include online orders, lead generation and invitations, and it can accept online payments. Wufoo belongs to SurveyMonkey, whose name is in the site footer. Its always-free plan lets you build up to 5 forms with 100 entries a month. Paid plans billed annually start with Starter at $16.25 a month (10 forms, 1,000 entries), then Professional at $33.25 (unlimited forms, 5,000 entries), Advanced at $83.25 (25,000 entries) and Ultimate at $210.25 (200,000 entries). It suits teams that want a long-running, no-fuss form tool.

Best forSmall teams that want simple, reliable hosted forms

Skip it ifYou need lots of submissions on a small budget

Source: www.wufoo.com/

Tally

Tally · Free, doc-style form builder

2,500,000+ teams

The best free form builder.

Tally says it powers 2,500,000+ teams, and its pitch is the most generous free plan here: unlimited forms and submissions, within its fair usage guidelines. Advanced features that other tools charge for, such as conditional logic, calculations, payments, e-signatures and file uploads, are free with no time limit. Forms can be multi-page, embedded or shown as popups, and default messages can be translated into 50+ languages. It connects to Google Sheets, Notion, Airtable, Slack, Zapier and Make, and data is hosted in Europe with GDPR compliance. Pro costs $24 a month and removes Tally branding, adds custom domains, unlimited team members and partial submissions; Business costs $74 a month. It fits founders and small teams who want lead and signup forms without paying.

Best forStartups and small teams that want unlimited free forms

Skip it ifYou need enterprise admin features on a free plan

Source: tally.so/

Cognito Forms

Cognito Forms · Form builder with calculations, payments and approvals

1.5+ million users

Best for calculations and approvals.

Cognito Forms says it is trusted by over 1.5 million users. Its headline promise is forms that move work forward: automatic calculations, payments and approvals from submission to sign-off, which makes it a strong choice for order forms, quotes and internal requests. Payments run through your choice of partners, including Stripe, Square, PayPal and Venmo, and it connects to Zapier, Power Automate and Make. The free Individual plan includes unlimited forms and 100 entries a month. Pro costs $19 a month billed annually with 2,000 entries, Team adds workflow and approvals with 10,000 entries, and Enterprise adds unlimited entries and HIPAA compliance. Its homepage cites 8 hours saved each week. It suits businesses that run real processes through forms.

Best forOrder forms and approval workflows that need math

Skip it ifYou want one-question-at-a-time conversational forms

Source: www.cognitoforms.com/

Paperform

Paperform · Form builder with payments, bookings, e-signatures and automation

500K+ business owners and creators

Forms, payments and signatures in one.

Paperform says it is trusted by 500K+ business owners and creators and hundreds of millions of respondents. It calls itself powerful forms that run your business: capture data, onboard clients, generate leads, take payments, trigger workflows and send documents for signing from one form builder. It offers 30,000+ pre-built templates, conditional logic, calculations, payments and bookings, plus Papersign for e-signatures and Stepper for workflow automation. Security includes SOC 2 Type II, SSO and GDPR compliance. The free plan is permanent but capped at 30 submissions a month, and new accounts start on a 7-day Pro trial with no credit card. Pro costs $49 a month billed annually with unlimited submissions under fair use. It fits service businesses that want forms, payments and contracts together.

Best forSmall businesses that sell, book and sign through forms

Skip it ifYou need lots of free submissions

Source: paperform.com/

Typeform

Typeform · Conversational forms with lead enrichment

150,000+ businesses

The most polished lead forms.

Typeform says 150,000+ businesses use it to drive revenue, and it collects over 48 million responses a month. Founded in 2012, it is known for forms that show one question at a time and adapt to every respondent. For lead capture, its Growth Flow product adds automated lead enrichment, segmentation and follow-ups, and forms can book meetings through Google Calendar and Calendly or take payments with Stripe and PayPal. Pricing is higher than most tools here and capped by responses: billed yearly, Basic is $28 a month for 100 responses, Plus is $56 for 1,000 and Business is $91 for 10,000. A free plan includes basic features with a limited number of responses. It suits brands that care about form design and lead quality.

Best forMarketing teams that want polished lead forms that convert

Skip it ifYou need many responses on a small budget

Source: www.typeform.com/

Fillout

Fillout · Form builder with workflows, login forms and scheduling

100,000+ organizations

The most generous free plan with workflows.

Fillout says 100,000+ organizations trust it for secure data intake. You can describe a form and let AI draft it, or build by drag and drop, then automate what happens next with intelligent routing and Fillout Workflows. Login forms let respondents update their own past submissions, and results can be tracked in team views with real-time collaboration. It has 50+ native integrations, SOC II Type 2 compliance and 256-bit AES encryption. The free plan is one of the most generous here: 1,000 responses a month with unlimited forms and seats, payments, file uploads, calculations and workflows. Starter costs $15 a month billed annually and adds signatures and Calendly scheduling; Pro is $40 and removes all Fillout branding. It fits growing teams running intake and lead forms.

Best forTeams that want a generous free tier with workflows built in

Skip it ifYou want the longest track record

Source: www.fillout.com/

Zoho Forms

Zoho · AI form builder with offline and field data collection

100K customers

Best for field data and Zoho users.

Zoho Forms lists 100K customers on its homepage, along with 620K forms created, 2.17B form views and 150+M form submissions. It is part of the wider Zoho suite of business apps and integrates with more than 150 apps, including Google Sheets, Slack, Zapier and Microsoft Teams. It includes seven AI-powered features run through an AI Assistant, plus a no-code drag-and-drop builder. Its field tools stand out: offline data collection, geolocation tagging, a QR code scanner and e-signatures, which suit inspections and on-site sign-ups. The free plan allows 3 forms and 500 submissions a month and supports PayPal, Stripe and 2Checkout payments. Paid plans start with Basic at unlimited forms and 10,000 submissions a month. It fits businesses that already use Zoho CRM or other Zoho apps.

Best forBusinesses already on Zoho, and teams collecting data in the field

Skip it ifYou want a standalone tool outside an app suite

Source: www.zoho.com/forms/

123FormBuilder

123FormBuilder · Secure form builder with HIPAA compliance and Salesforce integration

35,000+ clients

Best for compliance-heavy teams.

123FormBuilder says it is trusted by 35,000+ clients, from small businesses to large enterprises. Its focus is secure forms that automate workflows: registrations, payments, applications and surveys, with encryption, HIPAA compliance and a Salesforce integration for teams that send form data straight into their CRM. It offers 3000+ form templates, a no-code drag-and-drop builder, conditional logic, branching and prefill. Payments can be collected through 10+ payment processors, and named integrations include Salesforce, PayPal, Stripe, Mailchimp, Zapier and HubSpot. Forms use 256-bit SSL encryption, are HIPAA and GDPR compliant and are built toward WCAG 2.1 Level A and Level AA accessibility. Email notifications, autoresponders and mobile-friendly design are built in. It suits healthcare, education and other organizations with compliance rules.

Best forRegulated organizations that need HIPAA-compliant forms

Skip it ifYou only need a simple contact form

Source: www.123formbuilder.com/

Questions people ask

What is the best online form builder?

Jotform is the largest, trusted by 40+ million users, and covers conditional logic, payments, reports and workflows with 150+ integrations.

What is the best free form builder?

Tally offers unlimited forms and submissions for free within fair use, including logic, payments and signatures. Fillout gives 1,000 free responses a month with unlimited forms and seats.

Which form builder is best for order forms and calculations?

Cognito Forms is built around automatic calculations, payments through Stripe, Square, PayPal or Venmo, and approvals. Paperform also handles payments, bookings and e-signatures.

What is the best form builder for WordPress?

WPForms, used by 5,000,000+ professionals and over 6 million websites. WPForms Lite is free, and paid plans start at $49.50 a year.

How were these form builders ranked?

By the number of users, customers, teams or organizations each vendor publishes on its own website. These are the companies' own claims.

How we ranked

Users, customers, teams or organizations each vendor says it has, as published on its own website (read November 2026). Counts are each company's own claims and are measured differently (users, teams, businesses), so treat them as a guide to scale, not an audit. Every number on this page comes from the source linked under each pick, and every photo shows the actual product. Brands can't pay to be on this list.

List source: www.jotform.com/ · Updated 2026-11-13