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Top 10 Survey Tools

The online survey software businesses use to collect customer, employee and market feedback, ranked by how many users or customers each vendor says it has.

Jotform40 million+ users 2

Tally2,500,000+ teams 3

LimeSurvey1.5 million+ users

Quick answer

Jotform is the largest survey and form tool, used by more than 40 million users, followed by Tally with 2,500,000+ teams and LimeSurvey with 1.5 million+ users. Among tools that count organizations, SurveyMonkey leads with 260,000+, ahead of Typeform with 150,000+ businesses. For free surveys, Tally offers unlimited forms and submissions and Google Forms is free with Google's office suite; for enterprise research, Qualtrics is the heavyweight.

How it's ranked: The headline count each vendor publishes on its own website (read November 2026): users for Jotform and LimeSurvey, teams for Tally, and organizations, businesses or customers for the rest. These are each company's own claims, measured in different ways, so treat them as a guide to scale, not an audit. Qualtrics and Google Forms publish no count and are ranked last.

Jotform

Jotform Inc. · AI-powered online form builder and workflow automation

40 million+ users

The biggest and most flexible form builder.

Jotform says more than 40 million users worldwide rely on its products, the biggest user count on this list. It was founded in 2006 by Aytekin Tank, who was tired of coding online forms by hand, and it now calls itself an AI-powered online form builder and workflow automation platform. The growth has been steady: 1 million users in 2013, 10 million in 2021, 25 million in 2024 and more than 35 million in 2025. It lists 2B+ form submissions, 20K+ form templates and 16 languages, and its AI Agents can automate tasks across 15 different channels. It has offices in San Francisco, London, Sydney, Vancouver and Turkey. Jotform fits businesses that want a survey to lead straight into something else, such as a payment, a report or an approval workflow.

Best forTeams that want surveys, forms, payments and approvals in one tool

Skip it ifYou only need a quick, one-off poll

Source: www.jotform.com/about/

Tally

Tally · Free, doc-style form and survey builder

2,500,000+ teams

The best free survey builder.

Tally says it is powering 2,500,000+ teams at the world's best companies. Its pitch is simplicity: you build a form the way you type a document, with no code, and it bills itself as the simplest way to create forms. The free plan is unusually generous. Tally says it gives you unlimited forms and submissions, completely free, as long as you stay within its fair usage guidelines, so a small business can run customer surveys without paying anything. It supports 50+ languages, is hosted in Europe, and connects to thousands of tools through Zapier, Make or n8n, so responses can flow into a CRM, spreadsheet or chat app. Tally suits startups, creators and small teams who want a clean, modern survey tool and would rather not hit a paywall on the number of responses.

Best forStartups and small teams that want unlimited free forms

Skip it ifYou need enterprise research panels or advanced analytics

Source: tally.so/

LimeSurvey

LimeSurvey GmbH · Open-source survey tool, hosted or self-hosted

1.5 million+ users

The open-source workhorse for research.

LimeSurvey says it has 1,5M+ users worldwide and is trusted by 60K+ companies and institutions in 160+ countries. It is the open-source choice: you can use the hosted service or run it yourself as a self-hosted alternative to Google Forms, with a public codebase. That makes it popular with research and the public sector, and it lists 250+ universities and research institutions, 75+ public sector organizations and 50+ healthcare organizations among its users. It offers free access to 800+ pre-designed survey templates, over 30 customizable question types, support for over 80 languages and 7 hosting regions, and says 260M questions have been answered with it. LimeSurvey fits organizations that need detailed questionnaires, many languages or full control over where their survey data lives.

Best forResearchers, universities and public bodies that want open source and control over data

Skip it ifYou want the slickest design out of the box

Source: www.limesurvey.org/

SurveyMonkey

SurveyMonkey · Survey platform for business feedback and research

260,000+ organizations

The safe, all-round business choice.

SurveyMonkey calls itself the world's most popular survey platform, used by 260K+ organizations worldwide, the most organizations of any vendor here that counts customers rather than users. It says that for more than 25 years it has helped organizations collect feedback, and it pitches itself as survey software built for business, covering employee feedback, customer feedback, market research and event surveys. It offers 400+ templates to start from, and its new AI agents handle research end-to-end, from planning to presentation. As one example, it says Greyhound increased NPS by 15 points within months. There is a free Basic plan, but it only lets you view a limited number of responses per survey, so most businesses end up on a paid team plan. SurveyMonkey suits companies that want a safe, familiar choice everyone already knows how to answer.

Best forBusinesses that want a proven, all-round survey tool

Skip it ifYou want unlimited free responses

Source: www.surveymonkey.com/

Typeform

Typeform · Conversational forms and surveys with AI workflows

150,000+ businesses

Best for surveys people actually finish.

Typeform says 150,000+ businesses use it to drive revenue, and that its forms collect over 48 million responses monthly. Founded in 2012, it is known for its one-question-at-a-time style, which it says gets 3.5x more data and doubles the completion rate versus traditional forms. It now adds AI on top: data enrichment with match rates of up to 92% for B2B companies and 71% for B2C companies, a verified panel with 400+ targeting criteria for finding respondents, and Research Flow, which conducts 1000s of AI-moderated interviews at once. In customer stories, SmartBug Media increased sales leads by 40% with one form. Typeform fits marketing, sales and product teams who use surveys to win leads or customers and want people to actually finish them.

Best forMarketing and growth teams that care about completion rates and design

Skip it ifYou need long, complex research questionnaires on a tight budget

Source: www.typeform.com/

SurveySparrow

SurveySparrow · Conversational surveys and omnichannel experience platform

100,000+ customers

Best for conversational, AI-assisted feedback.

SurveySparrow says it has 100,000+ customers in 149 countries. It launched in 2017, when founder and CEO Shihab Muhammed set out to fix the fact that few people enjoy filling out surveys, and its chat-style, conversational forms promise 40% more response rates. It now describes itself as a complete omnichannel experience platform, headquartered in San Francisco. Its AI features include echoAI, which asks follow-up questions to clarify answers, SmartReach AI, which decides how each survey is delivered, SpotChecks micro-surveys on websites and apps, and CogniVue, which surfaces themes, sentiment and key drivers as responses come in. It lists SOC 2, ISO, HIPAA and GDPR badges and offers a free plan with no credit card required. SurveySparrow suits customer experience teams that want higher response rates and AI help reading the results.

Best forCustomer experience teams that want chat-style surveys and AI analysis

Skip it ifYou only need a basic form

Source: surveysparrow.com/about-us/

Formstack

Formstack (part of Intellistack) · Forms, documents and eSignatures for business workflows

32,000+ organizations

Best when forms feed documents and Salesforce.

Formstack says it helps over 32,000+ organizations digitize what matters. Now part of Intellistack, it combines three products, Forms, Documents and Sign, so a survey or form response can become a polished document and then an eSignature without leaving the platform. It leans heavily on Salesforce, with dedicated Forms for Salesforce and Documents for Salesforce products, and it connects to 100+ integrations. Formstack claims it saves customers an average of 17 hours a week, and one enterprise reviewer says Formstack Documents saves their team 30+ hours a month compared with manually generating order forms. There is no permanent free plan on the homepage, but you can try the full suite free for 14 days. Formstack fits operations, sales and HR teams for whom a survey is the first step in a longer paperwork process.

Best forSalesforce users and teams that turn survey answers into documents and signatures

Skip it ifYou want a free tool for simple polls

Source: www.formstack.com/

Survicate

Survicate · Customer feedback surveys across email, web and in-product

2,000+ digital businesses

Best for in-product customer feedback.

Survicate says it is trusted by 2000+ digital businesses. It focuses on customer feedback for software and online companies, and its pitch is capture, analyze, act: survey customers across every channel, automatically identify key themes and rally teams around the feedback in one platform. Surveys can run by email and link, as website pop-ups, inside your product and in mobile apps. Survicate integrates with more than 50 popular business tools through 1-click native integrations, and its Zapier connection can trigger workflows in 2 000+ apps based on survey responses. Support is a selling point too, with a 97% satisfaction rate and a 2 minutes first response time. One customer says it had more than 1000 answers in one day from its NPS surveys. Survicate fits product and growth teams that want steady, in-context feedback from users.

Best forSaaS and digital product teams collecting in-app and website feedback

Skip it ifYou run large academic or market research studies

Source: survicate.com/

Qualtrics

Qualtrics · Enterprise experience management (XM) and research platform

No customer count published

The enterprise research heavyweight.

Qualtrics does not publish a customer count on its own site, so it ranks near the bottom here, but it is the heavyweight of enterprise research. It says enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics, and its customer stories include Stanford Health Care, Hilton, ServiceNow and the U.S. Department of State. Its XM Data & AI platform brings together 25 years of experience data, deep human context and agentic intelligence, aiming to help you simulate what could happen, predict what will happen and shape trusted outcomes. It has 20 offices across 5 continents. In one customer story, Shake Shack reports a 30% increase in likelihood to recommend. Qualtrics fits large organizations that run customer, employee and market research at scale and need advanced analytics rather than a simple form builder.

Best forLarge enterprises, governments and health systems running serious research programs

Skip it ifYou are a small business that just needs a simple survey

Source: www.qualtrics.com/about/

Google Forms

Google · Free survey tool in the Google Docs Editors suite

No user count published

The best free option for quick surveys.

Google Forms has no published user count, so it ranks last here, but it is a free and familiar choice. It is survey administration software included in the free, web-based Google Docs Editors suite, alongside Google Docs, Sheets and Slides, and it was first introduced in 2008. You can create and edit surveys online while collaborating with others in real time, then analyze responses with built-in tools or send them to Google Sheets, which updates as new responses arrive; answers can also be downloaded as CSV files. Features include shuffled question order, limiting responses to one per person, custom themes and file uploads, add-ons arrived in October 2014, and Gemini can now summarize responses with AI. It is only available as a web application. Google Forms fits quick internal surveys, sign-ups and polls where cost matters more than polish.

Best forAnyone who needs a quick, free survey and already uses Google Workspace

Skip it ifYou need branching logic, branding control or deep analytics

Source: en.wikipedia.org › Google_Forms

Questions people ask

What is the best online survey tool for business?

Jotform is the largest, with more than 40 million users, and links surveys to payments, reports and workflows. SurveyMonkey, used by 260,000+ organizations, is the best-known all-round business survey platform.

What is the best free survey tool?

Tally gives unlimited forms and submissions free within its fair usage guidelines. Google Forms is free as part of the Google Docs Editors suite, and LimeSurvey is open source and can be self-hosted.

Which survey tool gets the highest completion rates?

Typeform says its one-question-at-a-time forms double the completion rate versus traditional forms, and SurveySparrow says its chat-style surveys give 40% more response rates.

Which survey tool is best for large enterprises?

Qualtrics, which says enterprises, governments and healthcare run their most sensitive experience programs on it. It does not publish a customer count.

How were these survey tools ranked?

By the number of users, teams, organizations or customers each vendor publishes on its own website. These are the companies' own claims, and vendors that publish no count are ranked last.

How we ranked

The headline count each vendor publishes on its own website (read November 2026): users for Jotform and LimeSurvey, teams for Tally, and organizations, businesses or customers for the rest. These are each company's own claims, measured in different ways, so treat them as a guide to scale, not an audit. Qualtrics and Google Forms publish no count and are ranked last. Every number on this page comes from the source linked under each pick, and every photo shows the actual product. Brands can't pay to be on this list.

List source: www.jotform.com/about/ · Updated 2026-11-13